Digital Transformation Certificate - 糖心传媒, Miami, FL

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School of Business and Public Administration
Digital Transformation Certificate

Digital Transformation

Certificate Program

Overview:

In the evolving tech sector, artificial intelligence (AI), automation, data analytics, and various pioneering technologies have transformed organizational operations. The Certificate in Digital Transformation will explore strategies for aligning key technologies with business goals.鈥�Participants will learn about selecting the right technology for each endeavor, navigating the landscape of digital project management, the role of innovation, and the critical aspects of sustainability and ethics in digital initiatives.听听

Guided by an instructor and with ongoing personalized support, this program focuses on the practical applications, problem-solving, strategies, and leadership essentials needed to increase business value. A final project will challenge learners to implement their digital transformation and project management skills in real-world scenarios.听

How it works:

Course Length: 7 weeks

Schedule: 3 hours/week. Tuesdays: 6:30pm - 9:30pm + optional week 5 on-campus workshop

Format: Online

Model: Instructor led

Pre-requisites: NONE

Equipment: Laptop

Price: $1,900 (includes access to the Google Certificate in Project Management - $300 value)

Course Length: 7 weeks
Schedule: 3 hours/week. Tuesdays: 6:30pm - 9:30pm + optional week 5 on-campus workshop
Format: Online
Model: Instructor led
Pre-requisites: NONE
Equipment: Laptop
Price: $1,900 (includes access to the Google Certificate in Project Management - $300 value)

Course Modules: (7 weeks, October 22 - December 3, 2024)

Introduction to Digital Transformation:鈥�听
- Types of Innovation: Disruptive vs. Incremental
- Fostering an Innovative Mindset and Culture听
Overview of Key Digital Technologies: Cloud Computing, Artificial Intelligence, Big Data and Analytics, Cybersecurity, Emerging Technologies (VR, AR etc.)听
Digital Strategy:听
- Aligning Technology with Business Goals听
- Customer-Centric Approaches in Digital Transformation听
- Leading Change: Strategies for Effective Transformation听
Culture, Ethics and Sustainability:听
- The Impact of Culture on Digital Transformation听
- Overcoming Resistance to Change听
- The Role of Sustainability and Ethics in Digital Transformation and Digital Projects听
Foundations of Digital Project Management听
- Digital Project Planning and Strategy听
- Agile and Scrum Methodologies听
- Applying Design Thinking to Project Management听
- Prototyping and User Testing听
- Technology Selection and Implementation Strategies听
Preparing for a Career in Digital Transformation听

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Instructor: Tarik Safouan

Tarik Safouan's work in digital transformation and Martech has significantly benefited high-profile companies like Sears, Gannett USA Today, AutoTrader, Miami Dolphins, Miami Open and Formula 1,鈥痵howcasing his versatility across various industries. Tarik holds a master's degree from Harvard University and is currently pursuing a PhD in Leadership at 糖心传媒, where he also teaches.

Guest lecturers: Digital transformation and technology professionals from Deloitte, FIFA, Formula 1, Whistle Studios and Miami Dolphins.

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糖心传媒

Digital Transformation

Overview:

How it works:

Course Modules: (7 weeks, October 22 - December 3, 2024)

Instructor: Tarik Safouan

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